Results

Program: A partnership with the National Hot Rod Association (NHRA) designed to introduce middle school students to the motorsports and aftermarket industry.

Result: During my tenure, I led SEMA's efforts to align with the NHRA's Youth & Education Services (YES) program to activate at NHRA races and interact with more than 30,000 students.

Program: The creation of a ‘best in show’ event platform to generate consumer awareness using the vehicles, products, and personalities gathered annually at the SEMA Show.

Result: The SEMA Battle of the Builders (BOTB) is one of the most sought after builder awards. During my tenure, I oversaw the growth of the SEMA BOTB brand with multi-platform distribution, social media exposure to more than 25m and negotiated an annual television show on A&E.

Program: The HOT ROD Power Tour is a week long, multi-city event featuring more than 6,000 vehicles and 100k+ spectators.

Result: During my tenure, I managed growth of the HRPT with television broadcasts, regional media stories, and a national 'Publishers Media Tour' reaching trade schools across the route.